Freelance B2B copywriter
Sure, we're not in the sexiest industry. This isn't plant milk or artisan coffee. But that doesn't mean your copy should be drab.
I’m Ebony-Storm, a freelance B2B copywriter. I've worked with the biggest and smallest B2B tech companies, delivering content campaigns, webpage and website copy, and planning and creating content that's read, downloaded, and subscribed to by customers.
Drab isn’t in my dictionary. Fab, on the other hand, very much is.
Want content that captures your customers actually engage with? Fill in the form at bottom of this page, and we can make it happen.
Why hire a B2B copywriter like me?
Contrary to popular belief, it’s not just about words in exchange for coin. As a B2B copywriter, I can help you:
Get on top of your content backlog
Generate content ideas that align with your editorial and SEO strategy
Help you figure out what content you actually need
Interview your subject matter experts and turn their insights into content
Optimise your existing content so you can get more out of old assets
Build a distinctive brand voice
B2B copywriting services and formats
I’ve worked on all sorts – stuff you wouldn’t expect from a B2B content writer. From consultancy sales decks to inaugural ESG reports, brand partnership articles to tax ebooks. I’m open to most copy projects, though clients typically hire me for:
Content planning: My first job involved pitching stories to editors, so you could say I’m an idea-generation machine. I can help you fill your editorial calendar with content built around your customers and aligned with SEO best practices.
Reports, white papers, and non-marketing thingies: It’s not all about the stuff that goes on your website, I can help you get the gritty, complex, serious writing right.
Content optimisation: Spreadsheet full of links, and no one to update your old content? You’re speaking my language. I can update your old stuff so that it’s new stuff again (and doing its job to engage your audience).
Tone of voice: Before marketing, there’s brand. Together, we can build your verbal brand from the ground up.
Check out my copywriting services
My B2B copywriting approach
Some clients choose to embed me in their teams – like an extension of their team. I hold time for them every month on retainer, and they send a variety of copy projects my way. Case studies, blogs, landing page copy – you name it, I’ll take care of it.
Admittedly, those are bigger clients with budgets to match. And that’s not an option for everyone. For clients who want ad-hoc copywriting support, I quote based on the brief. Whip it over to me, and I’ll crack on autonomously.
But maybe neither of these approaches fit you. And that’s okay, too. Pop me an email and tell me about your project – I’m always open to new stuff.
Types of B2B companies I write for
Major SaaS companies that need ongoing, high quality writing support from a B2B tech copywriter, and a partner who understands their brand voice
Tech startups that need a hand figuring out their messages, generating marketing ideas, and creating consistent content
Disruptors bringing new ideas to legacy industries, that need to reach technical audiences with engaging and credible copy
Agencies that rely on freelancers who can manage and execute copywriting projects autonomously
Why choose me to write your content and copy
There are some testimonials below that tell you why I’m the right pick. But also:
I’ve sustained my copywriting business for seven years, and clients tend to work with me for several years. Hopefully that tells you something about the quality and consistency of my services
I have a proven track record of delivering content that gets customers to act. They read, engage with, and download stuff I’ve written
I’m an experienced editorial assistant, having spent years coordinating editorial and copy projects. So you can trust in my slick processes, clear communication, and excellent organisational skills
Lovely B2B tech folks say this about my copy
“I honestly don't think I've ever worked with a writer before who is so meticulous and takes such incredible care - you genuinely make my job so much less stressful than it could be!"
- Jyoti Patel, Head of Content Marketing Strategy at Xero
“You don’t want to miss an opportunity to work with Ebony-Storm. It is both a pleasure and a privilege. She’s creative, smart and will think about things in a way you don’t.”
- Helen Dibble - Founder and MD, Incredibble
Let’s talk copy
Send me a brief or schedule a chat. It’s that simple! There are plenty of ways for us to work together, but all of them start by you popping your details in this form.