Copywriting for accountants – technical topics, covered clearly
Accounting and bookkeeping roles – they’re technical, complex, and high-pressure. You’ve got your work cut out keeping up with changing regulation, updating compliance processes, and delivering excellent client services.
Your job is complex, but your copy shouldn’t be. You need to meet clients on their level, minus the industry jargon. How will they know if you’re the right fit for them, if your messaging is confusing, unclear, and complicated?
I specialise in making accounting, tax, and finance topics simple and accessible for general public audiences. My experience working with one of the largest international accounting software companies has given me broad knowledge and technical expertise when it comes to accounting copywriting.
Hire a proven accounting copywriter. Hire me, Ebony-Storm!
How an accounting copywriter can help your business
Years spent writing for the industry means I’m familiar with SME audiences, and the challenges, pain points, and opportunities they face. I can help you tap into these areas and attract new leads with focused copy.
“I honestly don’t think I’ve ever worked with a writer before who is so meticulous and takes such incredible care – you genuinely make my job so much less stressful than it could be!” Jyoti Patel, Author, ex-Xero UK head of content marketing
My copywriting for accountants can help you:
Align your marketing with business objectives – for example, building brand awareness or targeting new growth markets
Build a knowledge hub that educates clients on technical topics – think tax copywriting and compliance guides
Make your website content more appealing to your target market
Develop and implement a content marketing strategy that targets your ideal clients
Stand out as a thought leader across topical themes – think digitisation of the UK tax system, new technologies in accounting
Define your tone of voice and use your differences to help you stand out against competitors
Stand-out accountant copywriting services
When it comes to marketing your accounting practice, copywriters can help you beyond words. I can support you with the strategic side of things – developing a distinctive tone of voice, setting up marketing strategies and systems, and optimising existing content.
Of course, I can also write excellent copy for your website. I’ve written content that ranks above government pages, across topics including tax, UK legislation, HMRC updates, payroll, cloud accounting software, financial forecasting, and advisory services.
Call on me for the following copywriting services for accountants:
Website copywriting
Blogs, articles, guides, white papers, reports, ebooks, SEO, and brand partner content
Case studies
Corporate decks
Tone of voice development
Consulting*
*Consulting can mean all sorts. In my case, it means you can hire me for a few hours of ad-hoc support, advice, and guidance. Get me in to develop a bunch of briefs for website blogs. Or, pull me in to help you market your new service offering. Or, just pick my brain on marketing. The choice is yours!
What people say about my freelance accounting copywriter services
‘Ebony has been freelancing for us for over six months, and has been a dream to work with. She's always followed our briefs diligently, provided excellent content written for SEO and user needs and has always met our deadlines too. Her writing requires minimal edits and always hits the mark. I would highly recommend her and she's been invaluable to our content campaigns.’ – Jyoti Patel, Author, ex-Xero UK head of content marketing
‘After exhibiting at Accountex 2024, we felt confident in our business proposition. However, we came to realise that our brand identity lacked clarity or conviction. It didn't do us justice. Not until we were recommended Ebony! The process was clearly defined in our enjoyable opening workshop, communication remained open and readily available along the roadmap, whilst realistic timelines were both adjusted and adhered to. We would highly recommend Ebony and can't thank her enough for giving us a true sense of invigorating authenticity moving forwards into 2025.’ – Duncan Robertshaw, Sales Director, Outsource
My accounting copywriting process
Discovery: We talk about what you’re looking for, and explore where I can support you.
Brief: I’ll send you a proposal for sign off, complete with fees, deadlines and details of the deliverables.
Discussion: Once the brief is signed off, we’ll have a deeper chat so I can understand your target audience, goals, and current state of marketing.
Deliverables: I’ll set to work on the project and share the first draft with you – plus a round of amends if required.
Final delivery: Once the amends are complete, I’ll provide you with a final version that’s publish-ready.
Why you should pick me, Ebony-Storm, as your accounting copywriter
I’ve worked with one of the largest international accounting software companies since 2021, writing for websites, blogs, ebooks, reports, and industry publications. So I’m super familiar with small business audiences, industry topics, and marketing for accountants.
I spend hours each week filtering through complex government legislation and new literature on updates to the UK tax system. I get the lingo, and I know how to make it more reader-friendly.
Beyond the big companies, I’ve helped startups and small businesses with strategic copy projects. Creating their website copy, tone of voice, and all kinds of written marketing collateral. I’m trusted by global brands and boutique firms alike.
Also, I run a business myself – this freelance writing business. So I understand how vital it is to represent yourself clearly and effectively through copywriting. I have deep experience managing marketing projects, not just writing, but coordinating teams, setting up systems and processes, and building with a broader marketing strategy mind.
Copywriting for accountants – pricing
My day rate is £450. Some clients hire me for a certain number of days each month, as an extension of their marketing team. Others hire me on a project by project basis. I try to keep things flexible so I can work with clients who have varying budgets.
Here are some example projects and estimated fees. Actual costs will depend on the client, but this should give you a sense of the numbers:
Website copy (five pages)
£2,500
Includes research, a workshop (to nail your voice and target market), two rounds of revisions. Optional add-on: keyword research.
Additional pages
£500 each
White paper report, including stakeholder interviews
£1125
Includes research, stakeholder interviews, one round of revisions.
Monthly content retainer
From £450
Includes anything you want – website pages, blogs, content management, SEO research and optimisation.
Hire an accounting copywriter who gets it
I’d love to bring my years of accounting copywriting experience to your business. Let’s schedule a call to explore how I can help you. Fill out the form or drop me a line at ebostorm@gmail.com.
If you’re not an accountant, how can you write about accountancy?
Your ideal clients probably aren’t accountants – but they need to know about certain accounting topics, right? They might not be the ones preparing their returns, but they need to know how to comply with certain tax laws.
So, what you really need is someone who can communicate complex information in simple terms. As a freelance accounting copywriter, and the lead freelance copywriter for an accounting software company, I’ve spent years navigating complex financial, accounting, and tax information. Filtering through ~100 page HMRC documents and drawing out the key information to communicate clearly in online content.
I can make it make sense for your existing clients and target market. And I should add, there’s no obligation to sign up for a lengthy contract with me. I believe great marketing comes out of healthy, friendly relationships. So we can start with a single project or piece of content, check that you’re happy with the quality and we get along, and then take it from there.
Our brand doesn’t really have a defined tone of voice yet. Can you help?
Absolutely. A distinctive brand enables you to cut through the noise, and I’ve helped businesses in stereotypically ‘dry’ industries develop an engaging and impactful voice. My brand voice work has even helped businesses land new clients – their words, not mine. I know how to tow the line between professional and compliant copy, and compelling and creative content. My brand voice services include personalised workshops and tone of voice guidelines, but they can be customised around you.
How do you ensure accuracy in technical and legislative content?
I take the quality of my work seriously, and always do my research. I link my sources so you can check for accuracy. I recommend a proofread or compliance check on technical content – I’m thorough, but a second pair of eyes is never wasted.
What’s your turnaround time?
Depends on the project. A single article or guide for your website? Give me a clear brief and a week, and I’ll have it over to you. A full website copy project? Best we have a chat – I’ll do my best to accommodate your timelines.
Can you help with SEO and keyphrase research?
Yep! But know this – the best accounting and tax copywriting is written for your reader. So I’ll always write for the human, not the search engine, first. But I can do your keyword research, build a content plan with briefs that incorporate keyword phrases, and write all the content for you so that it’s fully optimised.